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Introducing Our Brands Welcome to PJ Nicholls. Established in 1984, we are a family owned and run company. As well as Ford and KGM Dealerships, we also own and operate a number of Gulf Fuel Forecourts, and each one has a Spar Convenience Store on site. We are also pleased to offer a selection of Campervans and Tentboxes under our Leisure section. Our HiQ Tyres and Autocare operation, is backed by Goodyear Dunlop, offers high quality and value.. Find Out More

Vehicles & Servicing

ALL MAKES Servicing Is your vehicle in need of a service or MOT? We offer a flexible online service booking schedule, reliable and a quick turnaround service. Find Out More

Used Vehicles High quality, used cars & commercial vehicles. View Stock

Online Vehicle Sales Quick, easy & secure. Free UK delivery. Reserve from £99. Find Out More

Ford New Vehicles Explore the exciting Ford New Car and Commercial Vehicle ranges from PJ Nicholls. View Ford Range

KGM New Vehicles Explore the award winning KGM Car and Commercial Range VIEW KGM RANGE

More services Our knowledgable and welcoming team also offer a range additional vehicle services to support you and your needs. We look forward to welcoming you to PJ Nicholls family.

Services include

Flexible Vehicle Finance Options

Bespoke Business Leasing

Campervan Conversion

Leisure & Outdoors

Campervans View our selection of luxurious Ford Transit Custom Campervans. View Campervans

TentBox Join the adventure with our range of TentBox View TentBox

Outdoor Equipment We stock a large range of outdoor leisure equipment Coming soon

Welcome to PJ Nicholls

P.J. Nicholls Ltd.: Your Trusted Ford Dealer & Vehicle Specialists Since 1984

Founded in 1984 by Philip Nicholls in Pinvin, Pershore, P.J. Nicholls Ltd. began as a family-owned Ford dealership and continues to thrive as a trusted automotive business. Today, Phil's sons, Tom and Adam, lead the company, which now operates across the Three Counties, with branches in Pershore, Tewkesbury, Evesham, Malvern, and Ledbury.

Why Choose P.J. Nicholls Ltd.?

At P.J. Nicholls Ltd., we proudly uphold our motto, "Family Values in Business," ensuring exceptional service across three key areas:

1. Car and Commercial Vehicle Sales

Authorised dealer for Ford and New KGM vehicles.
Specialists in Motability-accredited vehicles and licensed Blackhorse credit brokerage.
Stocking up to 200 quality vehicles, including cars, vans, pickups, and minibuses.
Offering free nationwide delivery for all purchases.

2. Aftersales for Cars and Commercial Vehicles

Expert servicing and warranty repairs for Ford, KGM, and other vehicle makes.
Equipped for electric vehicle (EV) servicing with fully trained technicians.
Comprehensive workshops catering to cars and commercial vehicles.
Operate HiQ Centres in Malvern and Tewkesbury, accredited by Dunlop and Goodyear, for MOTs, servicing, and repairs.
Convenient options like free collection and delivery, plus loan vehicles to keep you on the road.

3. Fuel Forecourts and Convenience Shops

Representing the Gulf Fuel brand, offering premium petrol and diesel at competitive prices.
Nisa and Spar shops provide locally sourced and national produce for everyday needs.

Unwavering Commitment to Customer Service

We prioritize transparent pricing and strive for excellence in every interaction, whether you're purchasing a vehicle, booking a service, or refueling at one of our forecourts. Our dedicated team, deeply rooted in the local community, is here to serve with care and expertise.

Supporting Local Communities

P.J. Nicholls Ltd. proudly sponsors local clubs, teams, and charities, emphasizing our commitment to the people and communities we serve.

A Vision for the Future

As the U.K. moves forward, P.J. Nicholls Ltd. remains committed to providing industry-leading service and support. With nearly 40 years of automotive excellence, we continue to welcome enquiries from across the U.K., ensuring every customer experience reflects our values of trust, quality, and reliability.

Experience the P.J. Nicholls difference today – your journey starts with us!

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Company Info

Reg Office: The Motor House Station Road Pinvin Pershore Worcestershire WR10 2DJ

Reg. Company Number: 01777064

VAT Reg. No. 396191909

P.J. Nicholls Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows P.J. Nicholls Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders. We can introduce you to a selected panel of lenders, which includes Ford Credit. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to Ford Credit for a new car purchase, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to be make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and Ford Credit also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.